David Secord is a fourth generation Albertan & President of Roughrider International.

He is actively engaged in the community currently serving on the Wood Buffalo Community Standards Appeal Board and as Vice Chair of the Wood Buffalo Economic Advisory Committee and is a past Chairmen of the Wood Buffalo Subdivision and Development Appeal Board.

David received the RMWB Achievement in Public Service Award that recognized members of the public who had distinguished themselves by direct hands-on participation in an act or operation of a humanitarian nature during the first 100 hours of the 2016 wildfire. David has been a board member of the McKay Métis Group of Companies since 2017.